No More Pennies
The Pricing Shift That Will Make Your Food Business Profitable đ¸
A free training for Latina food entrepreneurs ready to finally charge what theyâre worth and build a profitable, sustainable businessâcon sazĂłn and strategy.
Call To Action
FREE GIFT
JOIN THE LIVE MASTERCLASS
Date: June 30
Time: 11:30am pst - 1pm
Location: Zoom (link sent after registration)
Youâve Been Pouring Your Heart Into Your Food... đ
The flavor is there.
The hustle is there.
But the profit? Still missing.
Youâre doing everything rightâexcept getting paid.
Letâs change that.Â
If Youâve Been Undercharging or Avoiding Your Numbers... đ¸
Itâs not because you donât care.
Itâs because no one ever taught you how to price with power.
Because amiga, you canât build generational wealth on underpriced empanadas.
This free masterclass will shift how you think about pricingâso you can stop surviving and start building real profit in your food business.Â

đ¸ The #1 Pricing Mistake
thatâs keeping you brokeâmost food entrepreneurs are making it

đ§ The Mindset Shift
that helps you stop undercharging and start owning your worth

đ Three Simple Pricing Strategies
you can use right now to boost profit without scaring away customers

đŠđ˝âđł Inside From Cook to CEO
a 6-month program designed to help you go from surviving to thriving
đŠđ˝âđłÂ MEET YOUR HOST
¥Hola! I'm VIRIDIANA PONCE
a Latina Business Consultant and Food Finance Expert on a mission to help mujeres like you go from hustle to profit.
Iâve worked with hundreds of food entrepreneursâfrom tamal carts to food trucks to full-service restaurantsâhelping them build financial clarity, raise their prices with confidence, and run profitable businesses rooted in culture and sustainability.
I was raised in a small business household. I know what itâs like to pour love into your work and still feel stuck. I created this because too many of us are cooking with passion⌠but not getting paid.
You deserve a business that feeds your community and your future.

FEATURED IN:

GET STARTED
đŚ How It Works

1. Save Your Free Spot
Click below to registerâitâs free, but space is limited to keep it interactive.

2. Join Us Live on Zoom
On June 30th bring your cafecito and a notebookâweâre going deep.

3. Canât Make It Live?
No worries. Youâll get access to the replay for 7 days.
If Youâre Thinking âSOY YO!â
This Workshop Is for You
- Youâre working long hours but still not paying yourself
- Youâre scared to raise prices but know you need to
- Youâre tired of guessing what to charge and hoping itâs enough
- You want to grow without burning out
- Youâre ready to stop surviving and finally run a profitable food business
This Masterclass Is Designed for Latina Food Entrepreneurs Like You đ˝Â
Whether you're...
- đĄ Selling from home or doing pop-ups at mercados
- đ Running a food truck or a growing catering business
- đ§đ˝âđł Managing your family's restaurant or takeout spot
- đŞ Creating packaged goods like sauces, baked goods, or frozen meals
Youâre amazing in the kitchenâbut your business needs a financial foundation that matches your sazĂłn.
If you're working non-stop, but still not seeing the profit you deserveâthis is your moment.

"Working with Riley has changed my life. I’m only 2 months away from debt-free!"
- Martin Marino

"Last year, I was 49 with no retirement savings. Thanks to Riley, I’m now financially on track."
- Bill Bayaud

"From buried in debt to living the life of my dreams, Thank you, Riley!"
- Susan Smith
đ This Is Just the BeginningâŚ
This free masterclass is the first step in a bigger journey. After we walk through your pricing breakthrough, Iâll invite you to go even deeper inside From Cook to CEOâmy 6-month program to build your financial foundation and finally make your food business profitable.
And if youâre one of the first 10 to enroll, youâll also get:
No More Pennies Masterclass
The Pricing Shift That Will Make Your Food Business Profitable. This is your moment to stop guessing and start growing.
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