No More Pennies

The Pricing Shift That Will Make Your Food Business Profitable 💸

A free training for Latina food entrepreneurs ready to finally charge what they’re worth and build a profitable, sustainable business—con sazón and strategy.

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FREE GIFT

JOIN THE LIVE MASTERCLASS

Date: June 30
Time: 11:30am pst - 1pm
Location: Zoom (link sent after registration)

YES, COUNT ME IN

You’ve Been Pouring Your Heart Into Your Food... 💔

The flavor is there.
The hustle is there.
But the profit? Still missing.

You’re doing everything right—except getting paid.
Let’s change that. 

If You’ve Been Undercharging or Avoiding Your Numbers... 💸

It’s not because you don’t care.
It’s because no one ever taught you how to price with power.

Because amiga, you can’t build generational wealth on underpriced empanadas.

This free masterclass will shift how you think about pricing—so you can stop surviving and start building real profit in your food business. 

💸 The #1 Pricing Mistake

that’s keeping you broke—most food entrepreneurs are making it

🧠 The Mindset Shift

that helps you stop undercharging and start owning your worth

📈 Three Simple Pricing Strategies

you can use right now to boost profit without scaring away customers

👩🏽‍🍳 Inside From Cook to CEO

a 6-month program designed to help you go from surviving to thriving

👩🏽‍🍳 MEET YOUR HOST

¥Hola! I'm VIRIDIANA PONCE

a Latina Business Consultant and Food Finance Expert on a mission to help mujeres like you go from hustle to profit.

I’ve worked with hundreds of food entrepreneurs—from tamal carts to food trucks to full-service restaurants—helping them build financial clarity, raise their prices with confidence, and run profitable businesses rooted in culture and sustainability.

I was raised in a small business household. I know what it’s like to pour love into your work and still feel stuck. I created this because too many of us are cooking with passion… but not getting paid.

You deserve a business that feeds your community and your future.

FEATURED IN:
GET STARTED

📦 How It Works

1. Save Your Free Spot

Click below to register—it’s free, but space is limited to keep it interactive.

START NOW

2. Join Us Live on Zoom

On June 30th bring your cafecito and a notebook—we’re going deep.

3. Can’t Make It Live?

No worries. You’ll get access to the replay for 7 days.

If You’re Thinking “SOY YO!”

This Workshop Is for You

  • You’re working long hours but still not paying yourself
  • You’re scared to raise prices but know you need to
  • You’re tired of guessing what to charge and hoping it’s enough
  • You want to grow without burning out
  • You’re ready to stop surviving and finally run a profitable food business

This Masterclass Is Designed for Latina Food Entrepreneurs Like You 🍽 

Whether you're...

  • 🏡 Selling from home or doing pop-ups at mercados
  • 🚚 Running a food truck or a growing catering business
  • 🧑🏽‍🍳 Managing your family's restaurant or takeout spot
  • 🍪 Creating packaged goods like sauces, baked goods, or frozen meals

You’re amazing in the kitchen—but your business needs a financial foundation that matches your sazón.

If you're working non-stop, but still not seeing the profit you deserve—this is your moment.

"Working with Riley has changed my life. I’m only 2 months away from debt-free!"

- Martin Marino

"Last year, I was 49 with no retirement savings. Thanks to Riley, I’m now financially on track."

- Bill Bayaud

"From buried in debt to living the life of my dreams, Thank you, Riley!"

- Susan Smith

1:1 Menu Pricing Audit | FREE

Be one of the first 10 to enroll and receive a free 1:1 Menu Pricing Audit with me—a $150 value, yours at no extra cost! We'll review your current pricing, spot hidden gaps, and make sure your menu is working for your profits, not against them.

Free

🚀 This Is Just the Beginning…

This free masterclass is the first step in a bigger journey. After we walk through your pricing breakthrough, I’ll invite you to go even deeper inside From Cook to CEO—my 6-month program to build your financial foundation and finally make your food business profitable.

And if you’re one of the first 10 to enroll, you’ll also get:

No More Pennies Masterclass

The Pricing Shift That Will Make Your Food Business Profitable. This is your moment to stop guessing and start growing.

🔐 Don’t Miss Out

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