No More Pennies Masterclass

JOIN THE LIVE MASTERCLASS

Date: August 4th
Time: 12:00pm - 1:30pm (pst)
Location: Zoom (link sent after registration)

You’ve Been Pouring Your Heart Into Your Food...

The flavor is there.
The hustle is there.
But the profit? Still missing.

You’re doing everything right—except getting paid.
Let’s change that.

If You’ve Been Undercharging or Avoiding Your Numbers...

It’s not because you don’t care.
It’s because no one ever taught you how to price with power.

Because amiga, you can’t build generational wealth on underpriced empanadas.

This free masterclass will shift how you think about pricing—so you can stop surviving and start building real profit in your food business.

What You’ll Learn in This Free Workshop

#1 Pricing Mistake

Most Jefas are making that keeps them broke and stuck

The Mindset Shift

To stop undercharging and start owning your worth

3 Simple Pricing Moves

You can use today to boost profits without burning yourself out

Inside From Cook to CEO

My new program to go from just getting by to building a profitable business

MEET YOUR HOST

¡Hola!

I'm Viridiana Ponce

A Latina Business Consultant and Food Finance Expert on a mission to help mujeres like you go from hustle to profit.

I’ve worked with hundreds of food entrepreneurs—from tamal carts to food trucks to full-service restaurants—helping them build financial clarity, raise their prices with confidence, and run profitable businesses rooted in culture and sustainability.

I was raised in a small business household. I know what it’s like to pour love into your work and still feel stuck. I created this because too many of us are cooking with passion… but not getting paid.

You deserve a business that feeds your community and your future.

FEATURED IN:

Get to Know Viri

How It Works

1. Save Your Free Spot

2. Join Us Live

Bring your cafecito and a notebook, we’re going deep.

3. Can’t Make It Live?

No worries. You’ll get access to the replay for 7 days.

If You’re Thinking “SOY YO!”

This Workshop Is for You

✔ You’re working long hours but still not paying yourself

✔ You’re scared to raise prices but know you need to

✔ You’re tired of guessing what to charge and hoping it’s enough

✔ You want to grow without burning out

✔ You’re ready to stop surviving and finally run a profitable food business

This Is So Me

This Masterclass Is Designed for

Latina Food Entrepreneurs

Like You Whether you're...

Selling from home or doing pop-ups at mercados
Running a food truck or a growing catering business
Managing your family's restaurant or takeout spot
Creating packaged goods like sauces, baked goods, or frozen meals

You’re amazing in the kitchen—but your business needs a financial foundation that matches your sazón.

If you're working non-stop, but still not seeing the profit you deserve—this is your moment.

LIMITED-TIME BONUS

Tú Eres la CEO Power Session

When you say YES to From Cook to CEO within the first 48 hours, you’ll get a private 2-hour session with me—designed to help you step fully into your CEO role with clarity, confidence, and a real plan.

During your Tú Eres la CEO Power Session, we’ll focus on:

✔ Financial Audit:
We’ll review your prices, sales, and costs so you finally understand where your money is going and where it should be going.

✔ Profit Strategy:
I’ll give you 3 custom strategies to grow your income, stop undercharging, and feel in control of your business finances.

✔ Action Plan:
You’ll walk away with a simple, powerful roadmap tailored to your business, ready to implement immediately.

You can schedule this session anytime during the 6-month program—when you need it most.

This bonus is only available for 48 hours after enrollment opens. Don’t miss it.

This isn’t just extra support—it’s the clarity and confidence you’ve been missing to finally run your food business like a true CEO.