We're not building businesses just to stay busy.

We're building businesses that pay us.

THIS IS WHERE WE GET SH*T DONE.

This isn’t coaching where you leave inspired and still have to figure everything out alone. 

❌ We're not here to watch videos.

❌ We're not here to collect another workbook.

❌ And we're definitely not here to say... "Después lo hago."

We're here to BUILD.

We're making the pricing decision. We’re raising the prices. 

We're creating your CEO paycheck. We're making real business decisions.

Tú eres la CEO. Act like it. Join us.

THIS IS WHERE WE GET SH*T DONE.

This isn’t coaching where you leave inspired and still have to figure everything out alone. 

❌ We're not here to watch videos.

❌ We're not here to collect another workbook.

❌ And we're definitely not here to say... "Después lo hago."

We're here to BUILD.

We're making the pricing decision. We’re raising the prices. 

We're creating your CEO paycheck. We're making real business decisions.

Tú eres la CEO. Act like it. Join us.
 

If you've been working hard, serving incredible clients, and growing your business… 

Pero you're still questioning your prices, saying yes to work that drains you, or waiting to see

"what's left" before paying yourself...

Mujer... ya es hora de cambiarlo.

This Bootcamp will help you build a business that pays you with intentional offers, profitable pricing, a clear sales plan, and CEO decisions rooted in confidence instead of guesswork.  

Because your paycheck isn't a bonus.It's part of the business.

LIMITED-TIME BONUS

THIS BOOTCAMP WAS CREATED FOR

The ambitious, talented woman who has already built a business, has paying clients, has the expertise, and knows she's good at what she does. 

Pero, if we’re honest, she’s also the one who: 

  • Says, “I’ll figure out my paycheck once things settle down”..but things never quite settle down.
  • Shares her price, then immediately wonders if she went too high. Spoiler: she didn’t.
  • Is fully booked and still isn’t sure where the money actually went.
  • Has said yes to work she didn’t want because saying no felt riskier.
  • Knows, deep down, she’s undercharging—and hasn’t changed it yet.
  • Has been in business for 2+ years and is ready to make CEO decisions instead of guessing 

Sound familiar?

Then this is your sign, mujer.

Whether you're a consultant, accountant, attorney, designer, photographer, food business owner, coach, creative, or another service-based entrepreneur → este programa es para TI.

It’s time to build a business

that finally pays you. 

Mujer, LET'S BE HONEST...

You probably don't need more clients or more offers. You need a business that actually works.

Because if your business can't...

 Pay you consistently 

Most Jefas are making that keeps them broke and stuck

 Generate healthy profit 

To stop undercharging and start owning your worth

 Support your goals 

You can use today to boost profits without burning yourself out

 Give you breathing room 

My new program to go from just getting by to building a profitable business

Grow without you doing everything...

then something needs to change. And we're done with that.

Because being busy is not the goal.

Being profitable and getting paid is.

Every decision we make comes back to three questions:

1. Does this improve your pricing?
2. Does this increase your profit?
3. Does this help you get paid?
 

If the answer is no... We're probably not doing it. Because inside this Bootcamp, every decision comes back to three things:

Pricing. Profit. Pay.

If You’re Thinking “SOY YO!”

In six weeks you'll walk away with... 

Clear offers that reflect your value.

Pricing that covers your expenses, your paycheck, and your profit.

A monthly sales plan so you know exactly how your business makes money.

Revenue goals instead of revenue guesses.

A CEO paycheck strategy.

✔ Greater confidence saying NO to work that no longer aligns.

 Better boundaries around your time.

 A 90-day CEO Growth Plan.

 The confidence to make decisions like the CEO you already are.

We're not just learning. We're building a business that pays you.

This Is So Me

If You’re Thinking “SOY YO!”

In six weeks you'll walk away with... 

Clear offers that reflect your value.

Pricing that covers your expenses, your paycheck, and your profit.

A monthly sales plan so you know exactly how your business makes money.

Revenue goals instead of revenue guesses.

A CEO paycheck strategy.

✔ Greater confidence saying NO to work that no longer aligns.

 Better boundaries around your time.

 A 90-day CEO Growth Plan.

 The confidence to make decisions like the CEO you already are.

We're not just learning. We're building a business that pays you.

This Is So Me

What's Included in my

6 week Bootcamp?

We're building the foundation of a business that finally supports your life.

HOW IT WORKS 

Six weeks. One live session a week. 

  • Format: Live, 90-minute sessions every Wednesday, starting August 19.
  • Time: (TBD — noon or 5pm, will confirm before enrollment closes)
  • Each session includes:
    • Teaching — the concept, explained clearly
    • Hot Seat coaching — real businesses, real decisions, live
    • Templates that save you time — no starting from scratch
    • Action steps — so you leave knowing exactly what to do next
  • Can't make it live? No problem. Replays & resources are available 24 hours after each session. You'll never miss a thing.

Mark your calendar, mujer:

Fast Action Bonus deadline: July 25th 

(enroll by this date and get your private 45-minute CEO Strategy Session with Viri.)

Enrollment closes: August 19th

Cohort begins: Wednesday, August 24th

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TÚ ERES LA CEO BOOTCAMP INVESTMENT

$497

(or 2 payments of $249)

 Your investment includes:

  • Six live 90-minute sessions 
  • Live coaching + Hot Seats
  • Practical Tools & Resources
  • Pricing Calculator
  • Offer Clarity Worksheet
  • Monthly Sales Planner
  • CEO Growth Plan
  • Session recordings
  • Community of ambitious women business owners
Tú eres la CEO. Act like it. Join us.

Fast Action Bonus

A private 45-minute CEO Strategy Session with Viri.

(enroll by July 25)

 We'll dig into your pricing, your offers, or your biggest business decision, just you and me.

 Enrollment closes August 19th

Join Tú Eres la CEO Bootcamp.

WHAT MY CLIENTS ARE SAYING

Odette

Photographer

"I now feel like a legitimate business owner who takes care of herself—not just her business."

Diana

Accountant

"I've made two sales since our last meeting, and I feel so much more confident selling my services."

Tara & Marlene Clothing Designers

"Working with Viri helped us feel confident looking at our finances without fear."

Maria

Chef & Restaurant Owner

"I was ready with my numbers when an unexpected opportunity came up."

YOUR BUSINESS SHOULD SUPPORT YOU.
Not the other way around.

MEET YOUR HOST

¡Hola!

I'm Viridiana Ponce

 

I help ambitious women become CEOs of businesses that finally pay them. 

I'm a Business Consultant, Financial Educator, and Small Business Strategist.

For 12+ years, I've helped hundreds of women entrepreneurs strengthen their businesses, improve profitability, and make confident financial decisions

I've helped clients access over $3 million in capital, open storefronts, grow their businesses, and finally understand their numbers.

But here's what I'm most passionate about...

I love seeing women win.

I love seeing women make dinero.

I love watching women raise their prices, pay themselves consistently, and stop apologizing for wanting more. 

FEATURED IN:

I believe...

Women shouldn't have to choose between doing meaningful work and making good money.

We deserve both.

That's why I created Tú Eres la CEO Bootcamp.

Because Pricing. Profit. Pay.

They're not just financial topics.They're CEO decisions.

Get to Know Viri

Mujer, Repeat After Me... 

 

I deserve to get paid.
My pay + profit are not leftovers.
I refuse to be underpaid.

Because we’re not building businesses just to stay busy.

We’re building businesses that pay us.

You don’t need another certification. You don’t need permission. You don’t need to prove you’re good enough.

You need a profitable business that pays you consistently.

JOIN TÚ ERES LA CEO BOOTCAMP

Act like it. Build like it. Charge like it.

¿Quién está conmigo?

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FAQ

Revenue isn't the flex.

Profit is.

 

Creciendo Juntas is a newsletter for ambitious women who are building businesses that pay them. Every week — real talk on pricing, profit, pay, and the CEO decisions that move your business forward.

Real decisions. Real talk. Juntas.

Creciendo Juntas

Because we grow better together. 

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