From Cook to CEO
Build a profitable food business that pays you—not just the bills.
6-month business and financial literacy program for Latina food entrepreneurs ready to step into their CEO era.
NICE TO MEET YOU
I'm Riley Rolfson
After graduating with my MBA, I was hit with over 100K in student loan debt. Not exactly the way I expected to start my new career! But with smart financial decisions and a little hard work, I was debt-free in a year and well on my way to early retirement.
Now I use what I’ve learned to help people just like you find financial freedom. I’ll show you how to earn more, save more, and put your money to work for you with smart investments.
Save More
Learn how to put more money aside each month.
Eliminate Debt
Cut debt from your life and create positive habits.
Invest Smarter
Learn how to invest and reach your goals faster.
My Story
I always knew I wanted to go far in life, so I worked hard to become the first person in my family to graduate from college. After graduation, I thought my future was a guaranteed success. Then once I started having to make student loan payments, my dreams of a better life seemed out of reach.
I felt frustrated and helpless, but I had worked too hard to let my dreams slip away. I dove into financial literacy and came up with a system that allowed me to eliminate debt, save more, and invest for my future. Now I empower others on their journey to financial freedom.
“Viri guided us through every foundational step—setting projections, signing our lease, securing loans. She helped us make informed financial decisions with confidence.”
-Â Reyna,Â
La Guerrera’s Kitchen
“This course gave me the tools to grow both quickly and sustainably. I still rely on what I learned—especially building financial projections!”
- Reesa,Â
Poppy Bagels
"Viri has helped me grow my catering business and open a café. She helped me understand my numbers, stay focused, and lead confidently.”
- Lina,Â
Creative Ideas Café
Why I Do It
Financial literacy is not a term I ever heard growing up. While my parents did their best to provide for our family, they lived paycheck to paycheck most of their lives. Seeing my family struggle inspired me to aim higher. But despite my best efforts, I still found myself drowning in debt.
Once I was debt-free, I realized that the methods I used could help others like me who wanted the same but didn’t grow up with the framework to make it happen. So I made it my mission to help as many people as possible create healthy financial habits and a better life for themselves and their families.
SERIOUS MONEY NEWSLETTER
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Financial freedom is a marathon, not a sprint. We’ll guide you to the finish line with weekly bite-sized advice.