From Cook to CEO: Scale & Secure

A 6-month program for established Latina food entrepreneurs ready to plan, fund, and scale their next move.

Inside Scale & Secure, you’ll build clear projections, a growth budget, and a lender-ready pitch — so you can confidently explain your numbers, fund your next phase of growth, and lead with strategy like a CEO.

What You Will Walk Away With
By the end of Scale & Secure, you will have:
✔ A 3-year financial projection you actually understand
✔ A clear growth or expansion budget
✔ Funding-ready financial materials
✔ A confident, lender-ready pitch
✔ The ability to explain your business like a CEO
 

If you can explain your growth in numbers, you will always have a seat at the table.

What Happens in the First 30 Days
In your first 30 days, you will:

✔ Decide how you’re actually going to grow
✔ Identify the 3 strategic moves that will drive that growth
✔ Map the resources and investments required to support it
✔ Understand what needs to be in place before funding enters the conversation
✔ Know your next move and why it makes financial sense
30-Day CEO Win: Clear direction, focused strategy, and a completed Funding Readiness Checklist.

Because your sazón is priceless—but your time and talent should never be sold for pennies.

 

Lina Mills, Creative Ideas Catering & Cafe

Viri has been a big part of my business growth, helping me understand my finances and set clear financial goals. Her guidance gave me the tools to balance running our catering business while opening our café. I’m so grateful for the support and education she provided every step of the way—it helped me grow with confidence.

Reyna Maldonado, Owner of La Guerreras

“Viri has been a vital resource for our business’s financial health and growth. She supported us in shaping a solid financial foundation and empowering us to make informed decisions with confidence. With her guidance, we’ve learned to understand our finances, optimize costs, and increase profitability. I wholeheartedly recommend her to anyone looking to strengthen their food business from the inside out.”

Reesa Kashuk, Poppy Bagels

The course gave me a great foundation and helped me begin to transform my bagel-baking hobby into a real food business with a physical storefront. As I continued to grow, Viri helped me gain clarity, structure, and the confidence to take the next steps—and I can confidently say, she is my secret advantage. Since opening the shop, I’ve kept my costs below industry benchmarks and grown my revenue by 5.5x, exceeding even our carefully planned expectations. I’m so grateful for Viri’s continued guidance and expertise, and I cannot recommend her more enthusiastically!