FEATURED IN:
YOUR SAZÓN IS PRICELESS

So why are you charging pennies?

You’re cooking up delicious food. Orders are coming in. But…

  • You’re guessing your prices.
  • You’re avoiding your numbers.
  • You’re making sales, but not making enough money. 

From Cook to CEO is here to change that.

This program is for Latina food entrepreneurs who are DONE selling empanadas for pennies and are READY to build a food business that actually pays

ENROLL TODAY

From Cook to CEO | 15-Min Check-In with Viri

Have questions or want to make sure From Cook to CEO is the right fit for your food business? Book a free 15-minute call with Viri Ponce, your program coach and fellow jefa, to talk through your goals, get clarity, and see if this program aligns with where you are and where you're headed. No pressure—just a real convo, con confianza.

Imagine this in 6 months

 You’re paying yourself consistently

 You know your numbers (and aren’t afraid of them)

 You’ve got a profitable budget and financial systems that support your growth

 You’re running your food business like a true CEO—not just a hustling cook

 This is for you if you’re… 

Running a food business from home, a pop-up, a food truck, a small restaurant, or catering service 

Making amazing food, but feeling stuck, underpaid, or overwhelmed

Tired of working nonstop and not seeing enough money left at the end

Ready to finally understand your finances, price with confidence, and grow sustainably

I Need From Cook to CEO

This is NOT for you if…

X You’re only in the idea stage and haven’t started selling
X You already have strong financial systems and are looking to scale or fundraise (that’s my next program!)

What makes

From Cook to CEO

different?

  1. Specifically designed for food businesses—not generic business coaching
  2. Bilingual and culturally relevant—made for Latinas, by a Latina who’s been in the industry for over a decade
  3. Profit-first approach—you’ll walk away with a real budget, pricing strategy, and cash flow plan
  4. Get support AND implementation time—we combine teaching, coaching, and co-working
 
Results you can feel

Our clients start paying themselves and growing with confidence within the first 30 days

What makes

From Cook to CEO

different?

 

  1. Specifically designed for food businesses—not generic business coaching
  2. Bilingual and culturally relevant—made for Latinas, by a Latina who’s been in the industry for over a decade
  3. Profit-first approach—you’ll walk away with a real budget, pricing strategy, and cash flow plan
  4. Get support AND implementation time—we combine teaching, coaching, and co-working
 
Results you can feel

Our clients start paying themselves and growing with confidence within the first 30 days

INTRODUCING

From Cook to CEO

Video Poster Image

Before You Scale, You Need a Foundation

Too many food businesses try to go from selling a few plates to opening a restaurant—without a plan, pricing strategy, or financial clarity.

But amiga… a bigger business without a solid foundation just becomes a bigger problem.

From Cook to CEO is the step most people skip—and the one that changes everything.  This is where you learn to:

  • Price for real profit (not just vibes)
  • Track your money without overwhelm
  • Make confident business decisions
  • Prepare financially for what’s next—whether that’s a food truck, restaurant, or retail deal

You can’t afford to skip this step. Because your dream deserves to grow sustainably.

By the End of This Course,

Here’s What You’ll Walk Away With:

In 6 months, you’ll master the three winning ingredients:

Financial Foundations

✔ Set up your systems & processes
 Create a profitable food business budget
 Learn to track expenses & prepare for taxes

Pricing Power

 Price every product for profit (not just vibes)
 Adjust pricing without losing customers
 Cost out your bestsellers + know your margins

CEO Confidence

✔ Understand your numbers
✔ Make data-driven decisions
 Plan for growth—and fund it with ease

Stop guessing. Start growing.

Ready to Go From Cook to CEO?

 This is your moment to become the CEO your business deserves.

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DAYS

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HOURS

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MINS

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SECS

ENTER YOUR CEO ERA TODAY

$2,000

 Program payment plan available in (2 monthly payments of $1,000)
Registration closes Aug 15th at 11:59pm (pst) 
Spots are limited. 
Enroll now and join other Latina food entrepreneurs building profitable, sustainable businesses
con mucho sazón.
SIGN ME UP
MEET YOUR HOST

¡Hola!

I'm Viridiana Ponce

A Latina Business Consultant and Food Finance Expert on a mission to help mujeres like you go from hustle to profit.

I’ve worked with hundreds of food entrepreneurs—from tamal carts to food trucks to full-service restaurants—helping them build financial clarity, raise their prices with confidence, and run profitable businesses rooted in culture and sustainability.

I was raised in a small business household. I know what it’s like to pour love into your work and still feel stuck. I created this because too many of us are cooking with passion… but not getting paid.

You deserve a business that feeds your community and your future.

FEATURED IN:

From Cook to CEO | 15-Min Check-In with Viri

Free

Have questions or want to make sure From Cook to CEO is the right fit for your food business? Book a free 15-minute call with Viri Ponce, your program coach and fellow jefa, to talk through your goals, get clarity, and see if this program aligns with where you are and where you're headed. No pressure—just a real convo, con confianza.

What’s Included:

12 Live Workshops

(Two/Month)

6 Monthly Coaching & Coworking Calls

Workbooks, Templates, & Resource Library 

Private Community Group

 Support from a seasoned food business coach who’s helped hundreds of entrepreneurs grow and fund their business

Bonus for Early Enrollment: Tú Eres la CEO Power Session

Free when you join within the first 48 hours after doors open on August 4th

When you say YES to From Cook to CEO within the first 48 hours, you’ll get a private 2-hour session with me—designed to help you step fully into your CEO role with clarity, confidence, and a real plan.

During your Tú Eres la CEO Power Session, we’ll focus on:

✔ Financial Audit: We’ll review your prices, sales, and costs so you finally understand where your money is going and where it should be going.

 Profit Strategy: I’ll give you 3 custom strategies to grow your income, stop undercharging, and feel in control of your business finances.

✔ Action Plan: You’ll walk away with a simple, powerful roadmap tailored to your business, ready to implement immediately. 

📅 You can schedule this session anytime during the 6-month program when you need it most. 

This bonus is only available if you join by August 6th at 11:55pm PST. After that, it’s gone!  

Yo Quiero Ser Una CEO

What Happens in the First 30 Days?

In your first month, you’ll:

  • Build your first real business budget
  • Cost out your top recipes for profit
  • Know what numbers matter most for your business

This isn’t just about learning—it’s about doing.

 Program Breakdown 

(Curriculum)
Month 1
Financial Readiness & Foundation
Month 2 
Pricing Strategies & Profit Margins
MONTH 3
Financial Literacy & Management
Month 4
Food Cost Control & Smart Decisions
Month 5
Revenue Growth & Scaling Profitably
MONTH 6
CEO Systems & Sustainability
Register Today!

FAQ

Stop guessing. Start growing.

Ready to Go From Cook to CEO?

 This is your moment to become the CEO your business deserves.

00

DAYS

00

HOURS

00

MINS

00

SECS

ENTER YOUR CEO ERA TODAY

$2,000

 Program payment plan available in (2 monthly payments of $1,000)
Registration closes Aug 15th at 11:59pm (pst) 
Spots are limited. 
Enroll now and join other Latina food entrepreneurs building profitable, sustainable businesses
con mucho sazón.
SIGN ME UP

What makes

From Cook to CEO

different?

  1. Specifically designed for food businesses—not generic business coaching
  2. Bilingual and culturally relevant—made for Latinas, by a Latina who’s been in the industry for over a decade
  3. Profit-first approach—you’ll walk away with a real budget, pricing strategy, and cash flow plan
  4. Get support AND implementation time—we combine teaching, coaching, and co-working
 
Results you can feel
—our clients start paying themselves and growing with confidence within the first 30 days