Ready to take your food business to the next level?
Recipe for Success is now a 5-part webinar series.
It's packed with features that help you take control of your finances & map out your growth!
INTRODUCING
Recipe for Success
What you get:
- Live webinars with food expert & business coach- Viridiana Ponce
- Recordings you can watch in your own time
- New step-by-step guides
- Tons of resources & tips
- Access to the student portal
- Coaching calls
- A community of support!
Do you want to:
- Turn your idea into reality?
- Figure out your next steps?
- See your business grow?
- Learn how to pitch your idea?
- Tackle the financial side of your business?
- Secure capital?
- Join a community of inspiring entrepreneurs?
This series is for you!
The Webinars
Attend live or sign up to receive recordings. Save $200 when you purchase all five.
1. Prepare Your Station: Numbers that determine success - Aug 15 | 12pm
2. The Secret Sauce: Simplifying financial projections- Aug 29 | 12pm
3. Your Special Recipe: Business fundamentals- Sept 12 | 12pm
4. Measure Your Ingredients: Building out your numbers - Sept 19 & 26 | 12pm
5. Turn Up The Heat: Get funding for your business - Oct 10 | 12pm
Webinar 1 | 2 hours | $47
Prepare Your Station: Numbers that determine success
In this course we'll dive into the key factors that impact your success. You'll learn what to expect when you run a food business, including profit margins, the cost of ingredients, key trends and habits that can make or break your business.
- The 5 key factors for success in the food industry
- Easy-to-use budget generator
- Industry benchmarks you need to know
- Viri's 3 essential personal habits for entrepreneurs
Best For:
- Understanding what it takes to succeed in the food industry
- Developing a confident mindset
Webinar 2 | 2.5 hours | $247
The Secret Sauce: Simplifying financial projections
Do you want to get better at managing the financial side of your business? In this course, we'll break down one of the best tools for growing your business: financial projections. Together we'll walk through how to build projections, stay on top of your numbers and map out your growth.
- 4 Steps to Developing Financial Projections
- When and How to Adjust Your Numbers
- Tips on taking control of your finances
- Includes one hour of follow-up group coaching
Best for:
- Developing or refining the money management side of your business
- Adapting to changes in cash flow
Webinar 3 | 2.5 hours | $197 includes 1 coaching call
Your Special Recipe: Business fundamentals
What's your special recipe? In this course, we'll define what makes your business unique, nail down your concept and learn to confidently pitch your idea.
- The Fundamentals — Mission, Vision, Unique Value Proposition & more…
- Clearly Define What You're Offering
- Pitch Your Concept with Confidence
- Includes one group coaching call
Best for:
- Getting clarity around a new business idea
- Shifting gears or developing a new product/service
Webinar 4 | 4 hours | $497 includes 1 coaching call + 1 individual session
Measure Your Ingredients: Building out your numbers
Take the guess-work out of launching and growing your business. During this in-depth session, which comes with two follow-up consultations, we'll cover what it takes to get your new venture up-and-running, and you'll walk away with a clear plan for how to run day-to-day operations.
- Calculate Start-Up Costs
- Identify Your Operating Expenses
- Forecast Your Sales Plan — including Menu, COGS & Average Check
- Learn How to Manage Payroll
- Includes 1 group coaching call
- Includes 1 individual consultation session
Best for:
- Understanding and managing day-to-day operations and expenses
- Moving from the idea phase to the launch or growth phase
Webinar 5 | 2 hours | $97
Turn Up The Heat: Get funding for your business
A lack of funds doesn't have to stop your business from growing! In this course we'll cover all the bases on how to successfully apply for grants and loans, and find other funding sources, regardless of your credit or what stage your business is in.
- Key Steps to Getting Loan Approval — including Credit and Income Documentation
- Calculate How Much Funding You Need
- Learn the Best Places to Look For Funding
Best for:
- Addressing credit and funding challenges
- Securing outside sources for business growth
All 5 Webinars | $885
Recipe for Success Full Series
Sign up for the full series and save $200.
- Access to all 5 live webinars & recordings
- 1:1 consulting session
- 3 hours of group coaching calls
- Resources, guides & calculators
- Exclusive bonus content
"Today I can say that we have our freedom and independence because of our business success and that is because of everything we have learned & all thanks to you, Viri."
- Yaqueline from Yaqueline y Su Sabor Cubano
"Viri's Recipe for Success course was a game-changer on my path to opening my business. Going through the course gave me the tools I needed to grow my bagel business both quickly and sustainably"
- Reesa, Poppy Bagels
Hola, Mucho Gusto!
I'm Viridiana Ponce
I help businesses launch & grow.
My clients tend to have a few things in common: they all have amazing food products but they need guidance around finances, systems, operations and action plans.
I draw on 15+ years of accounting, finance, and entrepreneurial experience to help businesses overcome their challenges and succeed.
Since launching VP Consulting in 2014, I've worked with 1000+ entrepreneurs, the majority of whom are food entrepreneurs and many are Latinas like myself.
My mission is to educate, enrich, and empower my community.
Here's what I'm most proud of:
- 88% of my clients are Latinos & 70% are Latina women in the food industry
- Over 65 courses & workshops, created and facilitated in Spanish and English
- Host of Estoy Lista, an IG Live Series that celebrates women entrepreneurs and their stories
- One of six coaches selected for Accion Opportunity Fund's Coaching HUB
- Social Impact Award recipient, AIA American Institute of Architects, SF (2019)
- Keynote Speaker, Eva Longoria Foundation's POSiBLE Latinas with Univision (2019)
- Univision featured Business Consultant (2019)
- Financial Auditor, 4 years at a global firm
Education:
- B.S. Business Administration, Haas School of Business, UC Berkeley (2006)
- ServSafe Manager Certified
- WSET Level 1 Certified (Wine & Spirit Education Trust- Certification in Wine)
- Quickbooks Proadvisor Certified
Are you looking for a like-minded community of food entrepreneurs?
Join the Recipe for Success Group Coaching.
A space for food entrepreneurs & business owners to work through food and business related topics and challenges, get your questions answered and build a community.
You get access to resources, tips, guides, templates and an online community. Led by Business + Food Consultant - Viridiana Ponce.
- 1-2 times a month - Viridiana will lead a specific food related workshop such as calculating your costs of goods sold, best microlenders, and building successful habits.
- 1-2 times a month - Group members bring their questions to office hours, this can be anything food or business related.
We meet on the first, second, and third Thursdays of the month from 9am-10am starting in Sept.
$97 / month
YES, I WANT IN!