FEATURED IN:

You’re Not Stuck.

You’re Ready for Your Next Move.

People love your food.
You’ve been selling for years.

You started with pop-ups and hustle — and it worked.
You built this business mostly on your own.

But now you’ve outgrown your setup.
What used to work doesn’t support what’s next.

This isn’t the early hustle stage anymore.
You’re ready for more stability, more income, and more room to grow — and you’re ready to make your next move. 

You’re Not Stuck.

You’re Ready for Your Next Move.

People love your food.
You’ve been selling for years.

You started with pop-ups and hustle — and it worked.
You built this business mostly on your own.

But now you’ve outgrown your setup.
What used to work doesn’t support what’s next.

This isn’t the early hustle stage anymore.
You’re ready for more stability, more income, and more room to grow — and you’re ready to make your next move. 

Pero…

X You don’t know what growth will actually cost month to month

X You’re unsure how much you need to sell to sustain it

X You’re unclear on hiring, funding, and timing

X You don’t know what the next steps are or what growth means

X You’re tired of carrying these decisions in your head

You don’t need more hustle.
You need a plan.
 Introducing:

Scale & Secure

A 6-month program for established Latina food entrepreneurs ready to plan, fund, and scale their next more.

Inside Scale & Secure, you’ll build clear projections, a growth budget, and a lender-ready pitch, so you can confidently explain your numbers, fund your next phase of growth, and lead with strategy like a CEO.

This is exactly what I need

The Scale & Secure Framework

Plan it. Fund it. Scale it.

 

 PLAN IT 

Project for Growth

Where vision becomes numbers.

You will:
✔ Map what growth actually looks like for your business

✔ Build projections you understand and can explain

✔ See what growth will cost before it costs you


Outcome:
A clear growth plan backed by real numbers — not guesses.

 

 FUND IT 

Secure the Bag

Where planning → funding readiness.

You will:
✔ Learn which funding paths typically align with your stage

✔ Understand what lenders generally look for

✔ Build a clear plan for how you’ll use funding and why each dollar matters
 

Outcome:
Funding-ready financial materials you can use across funding conversations.

 

SCALE IT 

Pitch with Power

Where confidence replaces intimidation

You will:

✔ Explain your numbers clearly and confidently

✔ Answer lender and investor questions without freezing

✔ Tell your growth story in numbers, not hopes and dreams

Outcome:
Walk into funding conversations prepared, credible, and in control.

Want support building this?

See If Scale & Secure Is a Fit For You

Why You Can Trust This Process

For over 11 years, Viri has supported Latina-owned food businesses through growth, expansion, and funding preparation. 

âś” Hundreds of food businesses supported
âś” Restaurants, food trucks, caterers, and packaged food brands
âś” Clients funded through microlenders, CDFIs, banks, investors, and crowdfunding
âś” Millions of dollars in funding prepared and supported
âś” Long-term relationships with community lenders and economic development partners


This work creates sustainable businesses,
not rushed expansions.

Why You Can Trust This Process

For over 11 years, Viri has supported Latina-owned food businesses through growth, expansion, and funding preparation. 

âś” Hundreds of food businesses supported
âś” Restaurants, food trucks, caterers, and packaged food brands
âś” Clients funded through microlenders, CDFIs, banks, investors, and crowdfunding
âś” Millions of dollars in funding prepared and supported
âś” Long-term relationships with community lenders and economic development partners


This work creates sustainable businesses,
not rushed expansions.

What You Actually Want

You don’t need motivation.
You want certainty.
You want to:
✔ Know exactly what it costs to grow
✔ Understand your numbers → not avoid them
✔ See the future of your business in real numbers
✔ Walk into funding conversations prepared
✔ Know if this growth plan even makes sense
✔ Make decisions without second-guessing yourself
 

Scale & Secure is where growth stops being a dream and becomes a decision.

The Cost of Getting This Wrong

One miscalculated lease.
One underfunded expansion.
One loan with high repayment amounts.
One rushed hire without cash flow to support it.
I’ve seen food business owners face these growth challenges…
They cost time, money, confidence, and sometimes the business itself.

Scale & Secure exists so your next move is intentional, funded, and sustainable — not reactive.

One miscalculated lease.
One underfunded expansion.
One loan with high repayment amounts.
One rushed hire without cash flow to support it.
I’ve seen food business owners face these growth challenges…
They cost time, money, confidence, and sometimes the business itself.

Scale & Secure exists so your next move is intentional, funded, and sustainable — not reactive.

What You Will Walk Away With

By the end of Scale & Secure, you will have:

  • A 3-year financial projection you actually understand
  • A clear growth or expansion budget
  • Funding-ready financial materials
  • A confident, lender-ready pitch
  • The ability to explain your business like a CEO
  • If you can explain your growth in numbers, you will always have a seat at the table.

What You Will Walk Away With

By the end of Scale & Secure, you will have:

  • A 3-year financial projection you actually understand
  • A clear growth or expansion budget
  • Funding-ready financial materials
  • A confident, lender-ready pitch
  • The ability to explain your business like a CEO
  • If you can explain your growth in numbers, you will always have a seat at the table.

Real Women. Real Growth. Real Results.

 

 This is for you if you’re… 

You’re not starting from zero

You want projections, not guesses

You know you want to apply for funding, but don’t know how

You’re done playing small with your business

This is NOT for you if…

X You don't have a clear bookkeeping system
X You’re still in the idea phase
X You want shortcuts instead of strategy
X You’re committed to winging it

 How the 6 Months Are Structured

(Curriculum)

March - September 2026

Month 1
Growth Vision & Funding Foundations
Month 2 
Financial Modeling & Growth Budget
MONTH 3
3-Year Projections
Month 4
Funding Readiness
Month 5
Funding Materials + Pitch
MONTH 6
Growth Execution Strategy
Register Today!

What Happens in the First 30 Days

In your first 30 days, you will:

  • Decide how you’re actually going to grow
  • Identify the 3 strategic moves  that will drive that growth
  • Map the resources and investments required to support it
  • Understand what needs to be in place before funding enters the conversation
  • Know your next move — and why it makes financial sense
 

What Happens in the First 30 Days

In your first 30 days, you will:

  • Decide how you’re actually going to grow
  • Identify the 3 strategic moves  that will drive that growth
  • Map the resources and investments required to support it
  • Understand what needs to be in place before funding enters the conversation
  • Know your next move — and why it makes financial sense
30-Day CEO Win:

Clear direction, focused strategy, and a completed Funding Readiness Checklist.

Talk Through Whether This Program Fits Your Business

What’s Included In The Program

8 Live Workshops

(One/Month)

Implementation & Co-Working sessions

Projection & budgeting templates

Funding readiness checklists

Pitch guidance and feedback

Community of Latina CEOs

Portal access + replays for 1 year

1:1 Coaching Sessions 

MEET YOUR STRATEGIST

¡Hola!

I'm Viridiana Ponce

A Business Consultant, finance expert, and your financial coach inside From Cook to CEO: Scale & Secure.

My mission is to help Latinas stop playing small and build profitable, sustainable businesses through financial education, planning, and strategy.

For the last decade, I’ve worked alongside women-owned food businesses — restaurants, food trucks, caterers, and packaged food brands — helping them:
✔ Understand their numbers
✔ Plan intentional growth
✔ Prepare for funding
✔ And confidently pursue opportunities without chaos

I’ve worked closely with microlenders for years, and my clients have secured loans, investments, and funding because they were prepared — not lucky. Together, we’ve supported and prepared millions of dollars in funding.

Featured In

Complimentary

Early Enrollment Bonus:
2-Hour Private Funding & Growth Session

Enroll in Scale & Secure by February 28th and receive a complimentary 2-hour private session.

This private session is designed to help you:
✔ Funding readiness
✔ Growth decisions
✔ Pitch preparation
This session helps you apply the strategy directly to your business.

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Yo Quiero Ser Una CEO
Investment & Enrollment

Enter Your Scale & Secure Era

 This is your moment to become the CEO your business deserves.

Investment

$2,250

Spots are intentionally limited

 Program payment plan available
Program Begins March 24th, 2026  

 

Your business deserves a plan.
Your growth deserves intention.

—con mucho sazón.

 

Apply for Scale & Secure

We’re Done Playing Small.

You didn’t build this business by accident.
And you don’t need to guess your way through what comes next.
Your recipes carry legacy.
Your business deserves a plan.

If you can’t explain your growth in numbers, you can’t scale it.

In Scale & Secure, we make your growth explainable, fundable, and scalable.

Book a Private Call With Me

FAQ

You’re in Good Company

A few of the food businesses I’ve had the honor of supporting through growth, funding, and expansion.